Design Ahead

I’m gearing up for catalog time here at Circle Y. Even though the 2009 catalogs won’t be available until the spring, it’s something that is top priority on my list. This year I will be doing four catalogs in all so it’s a huge task but by far one of my favorites.

This is my third year to create the company catalogs. It is something I put a lot of consideration, creativity, and plain hard work to create something that will catch the eye of anyone interested in our brand. My other goal is to create a tool that our dealers are able to use easily in their stores. There are many hours of design and then even more proofing that get's poured into the catalogs. Both Anne, the Marketing Media Manager, and Amy, the Design Manager, also put in a lot of time editing and getting the design just right.

Our best saddle designers and saddle craftsmen work all year long on improvements and innovation for the next year. We are people just like you who expect a saddle or tack to be perfect and built superbly. Our tooling is creative and fresh from our master hand toolers that create art on leather. If you haven’t checked out a new Circle Y saddle lately, I urge you to do so. I mean go to dealer and really give one a look over. If you need help finding a good dealer that's stocked with options, call Customer Service at 800-531-3600 to guide you.

The other fun part of the catalogs is getting to use pictures of employees' horses and our friends' horses. We use all kinds of photos from our professional riders in the Team of Champions but also use our backyard horses. On the cover of the current tack catalog is Amy's gray mare. The Tennessee Walker used in the Trail Gaiter pages and on the tag is my gelding, Copper. We love to get pictures of riders in their CY saddles and tack so if you feel the need, send 'em on over. You might appear in a future catalog! Email me at dloudon@circley.com.

You can download our current catalog off the Web site along with our 87-page tack catalog at http://www.circley.com/. I hope you'll find exactly what you’ve been waiting for.